Concha y Toro’s Gran Reserva® wine unveils a new look highlighting leadership in sustainability, resource conservation and biodiversity preservation
On the bottle, Gran Reserva highlights its protected watersheds, biodiversity and conservation efforts with updated certifications, a color palette and the new slogan “Preserve Nature”. Imported to the United States by colleague B Corp Fetzer Vineyards, Gran Reserva caters to climate-conscious consumers, with some 58% of American consumers saying they are worried about climate change, with 40% saying they will buy always sustainable products wherever possible.2 Beyond the bottle, Concha y Toro’s innovative biodiversity and sustainability initiatives come to life in the making of Gran Reserva, from the ground to the cellar.
Notably, Gran Reserva is implementing its new slogan âPreserving natureâ, building on ViÃ±a Concha y Toro’s legacy of sustainability leadership and the historic B Corp certification.3 with concerted efforts around water, energy, sustainable supply and conservation. Gran Reserva wines are certified sustainable4, produced from 100% renewable energy,5 and manufactured with a water footprint 22% lower than the global wine industry average.6 These green commitments are clearly identified on labels with third-party certifications from B Lab, Water Footprint Network, Green-eÂ® Framework for renewable energies and sustainable wines of Chile.
In partnership with the Forest Stewardship CouncilÂ®, ViÃ±a Concha y Toro preserves 3,530 acres of protected forest, 40% of which is home to the vineyards of Gran Reserva, as part of the winery’s Mediterranean forest conservation program. The winery also cultivates biological corridors for flora and fauna around its vines, and recently announced a collaboration leveraging eDNA technology to contribute genetic information from these vineyards to a global biodiversity map created by the Union International for Conservation of Nature and NatureMetrics.
Marcio RamÃrez, winemaker from Gran Reserva, observed the success of this approach to the nature of the vineyards, especially with regard to the fauna. “We are recreating the natural conditions for the basin to become a ‘great reserve’ of biodiversity,” he said, of the winery’s initiatives to preserve and protect native forests. “We see the wildlife roaming around the vineyard, returning to their original habitat.” These efforts are supplemented by impact reduction initiatives in the cellar, the nature approach first and ultimately benefiting the quality of the wine.
RamÃrez aims to capture the unique terroir positively influenced by each vineyard’s neighboring river and biodiversity-rich watershed, and noted wines: âThe riverbanks moderate the temperature and help produce a much slower ripening process, creating aromas, flavors and colors that are much more concentrated and a wine with a beautiful fruity expression and a beautiful color. “With almost 50 notes of 90 and above in the best wine publications over the last 10 vintages,7 Gran Reserva’s global portfolio is hailed for its elegant offerings evocative of their riparian terroirs.
On the waves of + 41.4% volume growth for the imported super premium Cabernet Sauvignon category,8 Cabernet Sauvignon Gran Reserva (SRP $ 17) successfully relaunched with the new packaging in October 2021. South America’s Favorite Malbec (SRP $ 17) will launch this month; both reds are certified vegan and come from the Palo Santo vineyard on the terraced hillsides of the Tinguiririca river.9 Sauvignon Blanc from the Pacific Coast of Gran Reserva (SRP $ 15) comes from UcÃºquer Vineyard and will debut in January 2022. It is set to cause a sensation in the ascending category of Sauvignon Blanc,ten where the volume growth of Chilean super premium sauvignon blanc exceeds that of the super premium category as a whole.11
About Gran Reserva
Carved over millennia, rivers are the cornerstone of from Chile terrain, bringing fresh mountain water to the country’s arid interior and leaving an indelible impression on its world-class wine regions. Expertly crafted from popular real estate sites along from Chile Spectacular rivers, Gran Reserva wines offer lively expression and balance in the glass, evocative of their riparian terroirs and rooted in an unwavering commitment to preserving watersheds. The acclaimed grape varieties of the Colchagua Valley, sourced entirely from certified sustainable vineyards, include Sauvignon Blanc from the estate’s vines on the south bank of the Rapel River, and Cabernet Sauvignon and Malbec grown on the Coteaux Terraced Estate at the top. above the Tinguiririca river. As a tribute to the vital rivers that shape its vineyards, Gran Reserva protects 3,530 acres of riparian forest, preserves biodiversity habitats, employs rigorous water conservation efforts, and uses 100% renewable energy in its vineyards and land. cellar.
Â© 2021 Vignobles Fetzer, Mendocino County, California UNITED STATES.
1 IRI Total US MULO + C + Liqueur; Last 52 weeks ending 09-19-21
2 Wine Intelligence, VinitracÂ® 2020 (n = 17,852) wine drinkers in Australia, Belgium, Brazil, Canada, Germany, France, Ireland, Japan, Netherlands, New Zealand, Portugal, South Korea, Spain, Sweden, Switzerland, World wine markets in UK and US
3 ViÃ±a Concha y Toro is the largest B Corp certified winery in the world, certified in 2021.
4 Chilean wines certified as sustainable
5 GreenÂ® Framework for the certification of renewable energies
6 Water Footprint Network, https://waterfootprint.org/en/resources/interactive-tools/product-gallery/
7 2011-2020 vintages; Publications: jacques de lait, Tim atkin, Wine Spectator, Wine & Spirits, The Tasting Panel, SOMM Journal, Vinous, Wine Advocate, Wine Enthusiast, Wine.com
8 IRI Total USMULO + C + Alcohol 52 weeks ending 09-19-21
9 European Vegetarian Union V-Label Certification
ten IRI / TTL US / TOP 15 VARIETIES BY $$ SALES / LAST 52 WEEKS W / E 08/29/2021 (Sauvignon Blanc accelerated the growth of the top 15 grape varieties in sales dollars)
11 IRI Total US MULO + Liquor stores; Last 52 weeks ending 09-19-21 (Super premium Chilean Sauvignon Blanc + 8.8% by vol .; Super premium Sauvignon Blanc + 4.6% by vol.)
SOURCE Concha y Toro