Guinness launches the first alcohol-free beer
Guinness prepares a big sober.
the Diageo-The owned brand, known for its dark Irish Dublin stout, is launching Guinness 0.0, the company’s first soft drink, the brewery said Thursday.
Guinness without alcohol would “have the same beautifully smooth taste, perfectly balanced flavor and unique dark color of Guinness,” Diego described.
Non-alcoholic beer is brewed like regular Guinness using the same ingredients – water, barley, hops, and yeast – before the alcohol is removed through a cold filtration process. Then the brewers blend and balance the flavors to mimic the taste and texture of a traditional Guinness with creamy notes of chocolate and coffee, balanced by bitter, sweet and roasted notes.
Non-alcoholic beer is joining a number of breweries leaning towards sober alcohol. To celebrate this year’s Dry January, the month-long alcohol detox after the holidays, Heineken launched its January Dry Packs featuring an Advent Calendar-like offer of 31 alcohol-free Heineken 0.0 beers, which has debuts in 2019. Budweiser, owned by Anheuser-Busch InBev, also launched its namesake Budweiser Zero, an alcohol-free lager that tastes of Budweiser, but with zero grams of sugar, for more health-conscious consumers.
Demand for non-alcoholic beverages in the United States, in particular, has skyrocketed in recent years, with hard liquor sales declining as more consumers seek lower-calorie drink options to adapt. to their diet, fueling the trend towards more sober and curious healthy drinks. lifestyles. And the coronavirus pandemic has only reduced alcohol consumption.
Indeed, global alcohol consumption is not expected to return to pre-pandemic levels until 2024, with the United States taking even longer to get back on track with alcohol sales, data shows. ‘a market study. IWSR company.
Diageo says Guinness 0.0 is currently available in the UK and Ireland with plans for a wider global release in 2021.