I was now years old when I discovered what LCM and WTF mean
LCM from Kellogg. It’s a name I haven’t heard for a long time.
Remember taking those sweet abominations out of your lunchbox during recess and being the envy of all the other kids who just had sliced apples or a packet of crisps to snack on?
Since they only had a one-star health rating, they were truly a little treat that I was only allowed occasionally to have, and a commodity that was regularly traded for eight-year-olds at my school. primary. In my experience, they were a status symbol, even coolness, because kids are really weird.
Basically it was crap.
Why, you will ask me, do I bring up those delicious childhood treatises that I haven’t had for a long time? Why now, at such a strange hour? Well, because until today I had never really thought of the acronym behind LCMs. And it turns out the answer is disappointing as shit.
I’ve heard the usual assumptions – Light Crispy Chunks or Small Crunchy Snacks. There’s a whole Reddit thread discussing what potential phrases this acronym might represent.
In fact, I thought the latter was the right definition. When I read it online, I assumed it was the undisputed truth. Till today.
Unfortunately for me, I was exposed to the very definition of LCMs during an occasional work chat. And now it’s ruined my day.
According to Kellogg’s official website response to this long-standing mystery, LCMs… are nothing. It is literally meaningless.
“The truth is, it doesn’t mean anything at all,” Kellogg’s says in an FAQ.
“We wanted to come up with a catchy name that was a little different and the LCMs seemed to hit the mark. We would have liked to have had a better story for you, but we just liked the way the letters sounded together! “
Come on girl, don’t give us anything.