The City of Hamilton announced that Keeon Minors won the “Bermuda” Sign Design Competition, receiving a prize of $ 3,000.

A spokesperson said: “The City of Hamilton is delighted to announce that Keeon Minors of Lead x Design is the winner of the ‘BERMUDA’ Brand Sign Design Competition as part of the VIVID: Public Art Initiative of this year.

Winning design by Keeon Minors

“Keeon’s design was chosen from over 60 entries and presents a variety of colors and picturesque visions of Bermudan landscapes designed to celebrate the flora, fauna and architecture of the island.

“This week, Dwayne Caines, CEO / City Secretary, and members of the Design Selection Committee presented Korie Minors with the winning prize of $ 3,000 who accepted on behalf of Keeon Minors currently stationed in Panama, but attended to the presentation via Zoom.

Dwayne Caines said, “I want to congratulate Keeon on his impressive design; he is exceptionally attractive and conceptually very creative. I am delighted to see the design come to life and am sure it will be a strong addition to Bermuda’s existing national identity. “

“Lead x Design is a digital marketing agency in Bermuda that says its mission is to ‘provide top-notch service and media to the Bermudan public and their businesses,’ a spokesperson said.

“All design proposals have been reviewed by the ‘BERMUDA’ Brand Sign Selection Committee, which is made up of representatives from the City of Hamilton as well as industry experts, including the Director of the National Gallery of Bermuda Peter Lapsley, gallery director of the Bermuda Society of Arts and Henry Ming, a registered architect who is also a member of the city council.

The ‘BERMUDA’ brand sign design competition was launched in March and invited local artists, community groups and individuals to participate in an island-wide competition to conceptualize a design for a “BERMUDA” freestanding marquee sign.

“The sign will be approximately 6 feet high, 3 feet deep and 35 feet wide. Designers were asked to bring together the heritage of the City of Hamilton and nod to Bermuda culture to foster a sense of community pride. The competition was for the design element only, not for the fabrication or installation of the art.

City Marketing and Communications Director Jessica Astwood said: “The caliber of nominations was extremely impressive, as was the number of nominations. The competition was open to all members of the community, so we received entries from people from a variety of creative backgrounds – graphic designers, students, artists and just ordinary people who were passionate about the idea and giving Bermuda a public art installation. iconic.

“Keeon’s design was chosen because its submission really spoke about the intent of the installation: to inspire engagement with the local community and visitors to the island, and to improve the environment of the surrounding town.

“With this project, we wanted to create an iconic sign that people would be drawn to and who they would like to engage with – a sign that would also celebrate the local arts community and Bermudan culture, and we believe Keeon’s design will do just that. .

“The City would like to thank everyone who participated. The City will work with Keeon to finalize all aspects of the design and is currently exploring responsible manufacturing options that suit the scope of the project. The location of the city for the installation has not yet been decided.

“The City will make other announcements regarding the location and date of the installation in the coming months.”

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