United Arab Emirates – Aligned with Hospitality KertenWith the ethic of promoting sustainability-driven growth at the heart of local communities in global destinations, keeping a project with a purpose has been essential for the diversification of the organization’s portfolio and its entry into the future. new markets, such as Ras Al Khaimah.

Antony Doucet, Brand and Marketing Director, Kerten Hospitality mentionned: “Bringing the Cloud7 brand into Glamping has been a long-term dream for us for many years. Spontaneous Living has been our motto since day one, so the launch of this new offering is a genuine and natural evolution of our Cloud7 brand history. We couldn’t imagine a better place than Ras Al Khaimah to make this dream come true – not too far from Dubai but not too close either. The perfect getaway for friends, families, work parties or even remote working. Cloud7 Camp Jebel Jais and Cloud7 Camp AlSawan are the first 2 stages of a long journey. “

After the successful opening of Cloud7 Residences in Ayla Aqaba in the thick of the slowdown caused by the pandemic last summer, Kerten Hospitality, mixed and lifestyle operator, adds to its portfolio: 2 unique projects in Ras Al Khaimah, in the mountain Jebel Jais area and in the AlSawan sand dunes. As the two place the local community at the heart of this ecosystem offering nature exploration, immersive heritage and unparalleled experiences, AlSawan will be the place where eco-agriculture and desert agriculture bring together agriculture enthusiasts. to grow fresh produce. At Jebel Jais, thrill seekers and hikers alike will enjoy a glimpse of the mountain views and hiking trails.

Cloud7, a 5-year-old Kerten Hospitality lifestyle brand, was recently chosen in the CCG region for the most unique projects carried out jointly with owners who have a vision of new-age hospitality.

Younis Al Dawoodi, General Manager of Glamping Projects at Kerten Hospitality, mentionned “We are proud to announce our unique Cloud7 Camp Jebel Jais and Cloud7 Camp AlSawan projects which will empower the local community and entrepreneurship and offer city breaks in 2 exotic destinations revolving around a return to our roots while showcasing visitors get a taste of authentic Emirati Hospitality and Bedouin heritage. The first, known for its mountainous climate and tranquility will be the perfect place for thrill seekers and AlSawan Camp will show how we can create self-contained glamping retreats.

Kerten Hospitality’s unique glamorous camping project in the UAE is created around the main pillars of the organization: supporting the locality, contributing to the growth of ecotourism and creating a destination that combines a strong cultural heritage in an exclusive environment that will be frequented by adventurers, thrill seekers, residents and tourists seeking to explore the true meaning of sustainable hospitality and environmental responsibility by engaging the local community.

Sharing glimpses of spectacular mountain views, a diverse ecosystem that allows for authentic adrenaline-rushing experiences through winding hiking trails, Cloud7 Camp Jebel Jais will be the most coveted location for stays nestled in the heart of a hiking hotspot where adventurous hikers and vacationers alike will learn. learn more about the local flora and fauna. Accommodation in 30 units constructed from sustainable materials with luxury amenities will welcome guests to the cool mountainous region away from the city’s pollution and amidst abundant wildlife. At AlSawan, 60 units will welcome clients ready to become farmers for a day to experience local agriculture while exploring the beauty of the desert.

About Kerten Hospitality

Hospitality Kerten is a mixed operator and lifestyle the management and operation of hotels, branded residences and apartments with hotel services and workspaces, transform destinations through impactful collaborations with its own brands and other brands in food and beverage, retail, art and wellness, with a focus on building ecosystems and community-centric destinations that strengthen entrepreneurship, economic growth and socio-economic space.

A division of Kerten, an investment vehicle based in Ireland, Kerten Hospitality manages a portfolio of 11 brands owned including Cloud7 Hotel and Residence, The House Hotel and Residence, The House Residence, Ouspace – a collaborative concept of social hub and serviced offices. Kerten Hospitality offers a suite of food and drinks offers and employs and collaborates with world-renowned Michelin chefs. All brands have a benefit, a story and a purpose, which can be adapted and incorporated into any project.

The current pipeline includes more than 4,000 keys and more than 20,000 m2 of serviced office and collaborative social hub spaces and a variety of food and beverage concepts in projects in the Middle East and North Africa, Europe and in Eurasia.

Kerten Hospitality has a number of projects that will open soon: The City Yard house Jeddah, the first true mixed-use destination in Saudi Arabia with a hotel, social hub, complemented by a variety of F & B’s,

The House Hotel Al Khiran in Kuwait, The House Hotel Old Tbilisi in Georgia – one of 3 projects in the country and a second phase of the recently opened project Residence Cloud7 Ayla Aqaba project in Jordan. In addition, the first phase of Kerten Hospitality’s projects in Egypt – is one of Tatweer Misr’s mega developments in the country.

The teams are located in Dublin, via Spain, Vienna, Dubai, Riyadh and Jeddah, and working remotely and on projects has always been our mission.