Local businesses have proposed to turn the Bowdon Hotel into a ‘multi-generational’ development with accommodation, a care home and a crèche
Two Altrincham-based firms are proposing to turn the former Bowdon Hotel into a ‘multi-generational’ development including accommodation, a care home and a crèche.
Patrick Properties and the McGoff Group have teamed up to reinvent the former Mercure hotel on Langham Road.
The hotel was acquired from Aviva by Patrick Properties in 2015 but suffered from declining occupancy due to competition from airport hotels and eventually went out of business when Covid hit in 2020.
Patrick Properties had initial conversations with a number of developers, but manager Jordan Kennedy said they were “uncomfortable” with the various proposals as they “didn’t align with the region. “.
“It was vital to us – we all live locally and I drive past the site every day – that what we create there respects and enhances the conservation area.”
A planning application has now been submitted for the brownfield which includes plans for six townhouses and six apartments, a 95-bed crèche and a 53-bed care home.
The designs aim to preserve some of the area’s rich heritage, including the historic Hydro Building and the Hawthorn Lea Villas. It is located within the Bowdon Conservation Area.
“Together we have created a desirable multi-generational development that retains its historic charm while displaying contemporary character,” Kennedy added. “We viewed the historic buildings as assets, so the design was developed around these, with essential additional landscaping, all in keeping with the conservation area.”
“We think it’s a very well thought out design. It’s two local promoters, two local families, it wasn’t sold to a PLC or anything like that. We really care about what we develop, which is why it takes so long to find the right solution.
Chis McGoff, of the McGoff Group, said: ‘For several years this property has been derelict and largely an eyesore, particularly along Marlborough Road.
“We are confident that the collection of apartments and townhouses will be extremely popular, and after carrying out extensive research, we believe there is a real need for a nursery and children’s daycare centre, particularly in specially designed environments. designed that are durable, cost effective and specifically designed to allow for the best care.
The plans would also create more than 100 mostly local jobs. A decision is expected on the application this summer.